DM Ishan Ganorkar

  Introduction Google Ads (formerly known as Google AdWords) is one of the most powerful tools in the digital marketing ecosystem. Whether you're a business owner, freelancer, marketing student, or aspiring PPC expert in India, learning Google Ads can unlock massive career and revenue opportunities. But where do you begin? And what exactly should you learn to go from a complete beginner to an advanced-level Google Ads specialist? This article offers a comprehensive, humanized, and easy-to-understand syllabus breakdown that takes you from the basics of Google Ads all the way to expert-level strategies . Think of it as your step-by-step guide — whether you're self-learning or joining a course. Let’s begin your journey to mastering Google Ads!   Level 1: Beginner – Understanding the Foundations 1.1 Introduction to Google Ads What is Google Ads and how does it work? Why use paid search? Difference between organic and paid traffic Overview of Searc...

Introduction Video content has become the most powerful form of communication in the digital age. Whether it’s YouTube, Instagram Reels, corporate training, online courses, or brand advertisements — everyone needs high-quality videos. But making professional-looking videos takes time, money, and effort. One of the most time-consuming parts of the editing process is gathering B-roll footage — those background clips that support the main story or narration. Now, AI-generated B-roll is changing the game. Using artificial intelligence, creators and marketers can automatically generate, select, or match B-roll to their videos — without having to shoot or search for hours. This not only reduces editing time but also helps small creators and companies produce high-impact visuals on a low budget. This comprehensive guide will explore the concept of AI-generated B-roll in detail. We’ll look at what it is, how it works, the best tools available, the benefits, real-life use cases, limitat...

Introduction Digital marketing is experiencing a major shift in how it operates and evolves. Among the most exciting innovations are AI influencers and virtual avatars —computer-generated personalities that interact with audiences just like human influencers. From creating content to engaging with followers, these avatars are changing how brands market their products and services. In a time where attention is currency, brands need to find new ways to stay relevant. AI-driven avatars and influencers offer a futuristic approach to collaboration that combines technology, creativity, and marketing in a seamless blend. For Indian marketers, entrepreneurs, and digital creators, understanding how this trend works and where it's heading can open up game-changing opportunities. This article explores the rise of AI influencers, the logic behind their use, the benefits and concerns, and how virtual avatars are shaping the next wave of brand collaborations—all while keeping our focus ...

 I ntroduction In the fast-changing world of digital communication, marketers are constantly exploring new ways to connect with their audience. Among these, Broadcasts and Channels have emerged as two popular strategies for distributing content and updates, especially on platforms like WhatsApp, Telegram, Instagram, and even Facebook. But an important question arises: Which method actually gets more clicks? Click-Through Rate (CTR) is one of the most crucial metrics in digital marketing. It tells us how many people clicked on a link compared to how many saw it. In this comprehensive article, we’ll dive deep into understanding Broadcasts and Channels, analyze their impact on CTR, and help you choose the right strategy based on your business goals.   1: What Are Broadcasts? 1.1 Definition A broadcast is a way of sending a message to multiple recipients at once without them knowing who else received the same message. This is often used on messaging platforms like Wh...